Technica
June 7, 2006

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Cosmically inclined:
technica q&a: leonard susskind (the cosmic landscape)
technica q&a: chet raymo (walking zero)
technical q&a: paul nahin (dr. euler's fabulous formula)
30% off selected focal press titles
sustainable living picks
sudoku sale
louis bucciarelli
history of science
new arrivals
ebooks
doug brown's factoid
bestsellers

 

June means Rose Festival here in Portland. Every year, the Starlight Parade sets up in front of the Tech store, and the streets are full of high school band geeks, cheerleaders, white-gloved Royal Rosarians, and walking PGE lightbulbs. Our stalwart customers look up nervously from their programming and math books but stay put, knowing this too shall pass. But, then, our customers don't even like to evacuate the store when the fire alarm goes off.

TECHNICA Q&A: LEONARD SUSSKIND
Leonard Susskind Leonard Susskind, a theoretical physics professor at Stanford, is widely known as "the father of string theory." Despite this highbrow moniker, Susskind is a humble sort who struggles with chess, and dreams of inventing a machine that balances wobbly restaurant tables. Want to know more? Read the Q&A and save 30% on The Cosmic Landscape: String Theory and the Illusion of Intelligent Design.

TECHNICA Q&A: CHET RAYMO
Chet Raymo Chet Raymo's newest book, Walking Zero, uses the prime meridian to tell the story of humankind's intellectual journey from a cosmos not much larger than ourselves to the universe of the galaxies and geologic eons. Publishers Weekly cheers, "[A]s meandering and invigorating as a brisk country walk....One could hardly ask for a better travel companion than Raymo." Read our Technica Q&A with Raymo to find out more and, for a limited time, save 30% on Walking Zero.

TECHNICA Q&A: PAUL NAHIN
Paul Nahin Paul Nahin, a prolific mathematics writer, does not subscribe to Dorothy Parker's "I hate writing, I love having written" philosophy. No, Mr. Nahin loves all of it. Writing first drafts by hand in bucolic university coffee shops, revising, and admiring the final manuscript. "Is there anything more beautiful than typeset mathematics?" he asks. Check out his Q&A to discover his other secrets, and save 30% on Dr. Euler's Fabulous Formula.

FOCAL PRESS
Focal Press Focal Press consistently publishes bestselling books on Photoshop, graphic design, animation, digital imaging, and more. Whether you're a student, a hobbyist, or a professional graphic designer, Focal Press sets the bar for excellence. For a limited time, save 30% on these featured titles!

CORIE'S SUSTAINABLE LIVING PICKS
Corie's Sustainable Living Picks Some folks are finally getting it. In this age of peak oil and high energy costs, publishers are coming out with a bevy of books on the Green movement. It almost feels like it's 1979 all over again. Corie has picked out a few of her favorites; browse her selections here.

June 12 is "Ghost in the Machine" day. No, this isn't a reference to Sting's old band or Arthur Koestler's book. According to the Luddite calendar, this refers to "the day that celebrates the potential for error that is innate in every machine." But would they have invented this holiday if they had owned a Macintosh first?

SUDOKU SALE
Sudoku Sale I sudoku. You sudoku. We all sudoku! If the kids are driving you batty now that summer vacation is here, worry not. These insanely addictive puzzle books are such a bargain, you can't afford not to buy all of them. Hours of pencil scratching and blessed quiet await you. Browse our selection of sudoku books and take 30% off new copies, for a limited time.

LOUIS BUCCIARELLI
Louis Bucciarelli Louis Bucciarelli, Professor of Engineering and Technology Studies at MIT, may not live up to the traditional stereotype of the dry scientific engineer locked away doing proofs and building scale models. He believes that engineers are "society's role model of rational, instrumental thinking," but at the same time, engineering is very much a group project with consensus as an end result. Designing Engineers and Engineering Philosophy are a great introduction to Bucciarelli's inclusive worldview.

HISTORY OF SCIENCE
History of Science "Time is round and space is curved," Robyn Hitchcock once sang. We all know that he was alluding to Victorian-era scientist Georg F. Bernhard Riemann, who discovered on June 10, 1854, that space was curved. He proposed a new kind of geometry, a space with enough extra structure to be able to measure things like length. Riemann also developed non-Euclidean geometry, and influenced Einstein's theory of relativity.

NEW ARRIVALS
New Arrivals These delicious morsels just came in: I Lie for a Living by the International Spy Museum gives you the dirt on what it's like to be James Bond; W. Hodding Carter's Flushed: How the Plumber Saved Civilization gives props to the wonder of indoor plumbing; and Sweetness and Light: The Mysterious History of the Honeybee by Hattie Ellis will get you humming with this new paperback edition. Find more fresh books in the new arrivals aisle.

eBOOKS
Physics for Dummies Are you an English major in a Computer Science world? Do you ever wonder how you ended up with your techie job when you studied Chaucer (not physics) in college? Yes, it's painful to nod your head and try to look convincing at heady cocktail parties with your coworkers. Swallow your pride and invest in this simple to read, yet eloquently written eBook -- Physics for Dummies by Steve Holzner. Download it, read it on your computer during your lunch break, and we guarantee you will get up to speed on what everyone else already knows about physics.

Fup wants to thank the Portland meteorologists for finally stopping all the rain. Her catnip patch out back was starting to get waterlogged. She can also check out the carnival rides at Waterfront Park without tracking mud back into the Tech store.

DOUG BROWN'S FACTOID
Doug Brown's Factiods While there are 92 naturally occurring elements, only hydrogen and helium formed at the beginning of the universe. The others are manufactured in the nuclear fusion furnaces of stars (as is most helium). Well, actually only the elements up to number 26 (iron) are formed via fusion. All the elements heavier than iron are created in supernovae, because only supernovae have the requisite energy to smash that many protons together and make them stick. The fact that we have silver, gold, and uranium here on earth shows that our solar system was formed from material that has been through the stellar cycle already. A large star formed, created all the elements up to iron in its core, and then exploded. Part of the ejecta from that explosion formed the basis for our solar system. Thus, if you have any silver or gold jewelry on right now, the atoms in that metal were formed in a supernova over 4.6 billion years ago, before our sun even existed.

TECH BESTSELLERS
1. 2005 Oregon Residential Specialty Code by Internation Code Council (Construction)
2. Pentium Chronicles by Robert P. Colwell (Computers Reference)
3. DHTML and CSS for the World Wide Web by Jason Teague (Internet)
4. The Math Instinct by Keith Devlin (Mathematics)
5. Make, Volume 1, by Mark Frauenfelder (Electricity)
6. Classic Puzzles by Henry Ernest Dudeney (Mathematics)
7. International Residential Code by International Code Council (Construction)
8. International Fire Code 2006 by International Code Council (Construction)
9. Ajax Hacks by Bruce Perry (Computer Languages)
10. An Introduction to General Systems Thinking by Gerald M. Weinberg (Mathematics)

more tech bestsellers

Technica
By Carole

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